Enhancing the effectiveness of case study pedagogy by clubbing complementary teaching strategies for better students learning

Case studies have been used for a long time in social science disciplines like business and marketing as an effective teaching tool. It promotes interaction/discussion, team work, and critical thinking in students. It is helpful in understanding application of the theoretical concepts by using problem solving approach. This study investigates the use of questioning on engaging students mind and critical thinking by using case method in a 300level marketing course in place of lecture format. The results from this study will be helpful in understanding usefulness of questioning (asking specific questions) in students learning while using case method.